What’s the Difference Between White Lists & Blacklists
Marketers and advertisers can use the data generated by their campaigns to optimize throughout the duration of that campaign’s life cycle. Data, specifically the sites a campaign displays on, can be...
View ArticleWhat are the Different Marketplaces of Programmatic?
Marketers and advertisers have many different ways of getting their ads in front of target audiences. The sites an advertiser’s ads are placed during a campaign are picked up through the different...
View ArticleDemand-Side Platform Comparison: Choozle vs Centro
With so many options to choose from, it’s hard to know which programmatic advertising platform is the best choice for you. We took a side-by-side compassion between Choozle and Centro from reviews...
View ArticleInternational Digital Advertising Targeting – How Many Can You Reach?
In February 2016, The New York Times expanded their programmatic advertising internationally in a plan to double digital advertising revenue by 2020. Globally, programmatic advertising is expected to...
View ArticleWhat Is Digital Advertising Campaign Efficiency?
Efficiency: The state or quality of being efficient Campaign Efficiency: Reach the target audience at the right place, right time, and for the right cost. There are many aspects that come into play in...
View ArticleFour Things You Need on the First Day of Your Campaign
There is only one month until the official start of school. Advertisers are launching their … Read More
View ArticleWhat Tools Help with Campaign Efficiency?
We know that campaign efficiency can lead to an overall better performance. Additionally, we are … Read More
View ArticleHow to Plan Your Time Around a Campaign
Work smarter, not harder. A common phrase many forget to use in their work life. … Read More
View ArticleWhy Do I Want Campaign Efficiency?
The art of campaign efficiency can be a tough one to master but is an … Read More
View ArticleHow Can You be Efficient with Your Budget?
There are many tactics and strategies that an advertiser can choose to use during the … Read More
View ArticleHow Can I Tell if My Campaign is Running Efficiently?
When running a digital advertising campaign, you can be efficient with the setup and launch … Read More
View ArticleYour Digital Advertising Survival Kit
You’re ready to head into the forest of Campaign Launch but you can’t forget your … Read More
View ArticleHow to Prepare for Holiday Campaigns
School just started and it may seem just a bit too early to start prepping … Read More
View Article2017 Playing It Forward Ping Pong Tournament
Join us on Thursday, October 26, 2016 from 4:00-7:00pm for a fun-filled evening of doubles … Read More
View ArticleNow Hiring: Web Designer with UI Experience
Web Designer with UI Experience Position Overview: Choozle is looking for an experienced Web … Read More
View ArticleFive Tips for Your Holiday Campaign
The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the … Read More
View ArticleWhat NOT to do During Your Campaign
There’s a fine line in digital advertising with doing enough, to doing too much. There … Read More
View ArticleHow We’re Different Than Sizmek/Rocketfuel
As many within the ad tech industry know, Sizmek recently acquired Rocket Fuel for $125.5 … Read More
View ArticleWhy Create a Campaign Around Holidays & Events?
Creating campaigns around holidays and/or events allows advertisers to not only reach their audience with … Read More
View Article